"At Notion, we are doubling down on online acquisition channels as we rapidly grow. Mutiny's AI learns from this activity to understand what works for different audiences and makes impactful changes for its customers. In fact, fifty million people have seen a website personalized by Mutiny. Some of the world's fastest growing companies such as Notion, Snowflake, Qualtrics, Dropbox, Carta, and Brex use Mutiny to convert their visitors into customers. "We're thrilled to welcome our new investors, whose funding will enable us to accelerate our roadmap and invest heavily in technology that we believe can help every company grow revenue faster." "Growing revenue from digital channels has quickly become a board-level concern for private and public companies," said Jaleh Rezaei, CEO and co-founder of Mutiny. Mutiny automates a company's growth engineering efforts, so that every company can turn their marketing spend into revenue - without hiring engineers or data scientists. Mutiny solves this problem with a no-code platform that plugs into the company's existing data and website, and uses AI to serve thousands of different versions of the site to different users. They hire massive engineering and data science teams to manually optimize the buyer experience and use the company's wealth of data to speak directly to each buyer and convert them. Large tech companies try to fix this poor performance using two expensive resources: people and data. The round also includes current and former CMOs from world-class companies like Uber, Visa, Salesforce, Square, Figma, Condé Nast, Carta, Snowflake, and Atlassian, who see in Mutiny a new and massive opportunity to change the way companies grow revenue.Ĭompanies spend billions of dollars to acquire customers online, yet $19 out of every $20 they spend is wasted. □ RSVP and more deets in the comments below.SAN FRANCISCO, April 20, 2022 /PRNewswire/ - Mutiny today announced a $50 million Series B funding round co-led by Tiger Global and Insight Partners with participation from prior investors Sequoia Capital, Cowboy Ventures, and Uncork Capital. ![]() Lemkin, the event will also include top CMOs from Salesforce, Box, Attentive, as well as conversion playbooks from the top marketers from Snowflake and Ramp. This is not your typical B2B marketing event. We're putting on a one-day virtual conference on July 13th from 12 - 3 pm PDT where we'll be sharing how to build a predictable growth engine through the second lever. Want to know how to leverage the second lever? It's this second lever that is the secret to why some companies die and some companies thrive during a downturn. ![]() They know how to convert that demand into actual $$$. The best marketers in the game know a secret second lever -conversion. Good marketers know how to pull the 'first lever' - which is driving the top of the funnel demand through ads, content, or media. Cost-cutting is not enough - it's about being very conscious of everything that we do and focusing our activities on what actually drives revenue. Now, this declining economy is calling another reckoning for marketers. ![]() When COVID first hit, B2B companies seemed to finally wake up to the fact that reckless spending needs to come to an end - cutting out non-revenue-driving activities and programs. ![]() I've seen this firsthand from ex-customers when working at a procurement/fintech startup, where many companies were driven to the ground with their high burn rates. The "growth at all costs" era of company building is no longer possible.
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